Cox's Bazar claims the longest natural sea beach in the world, an unbroken band of sand that runs more than one hundred kilometres south toward the Myanmar border. Each winter and every Eid holiday, families from Dhaka and Chattogram fill its hotels, and the town comes alive along the beach points of Laboni, Sugandha and Kolatoli.
Hotel Coastal Peace stands in Block B on Kolatoli Road, in the main hotel zone, roughly a kilometre from the sea and a few minutes by car from the airport. It is a three star hotel of about sixty rooms aimed at holidaymakers and business groups, with a restaurant cooking Chinese, Thai and Bangladeshi dishes, conference facilities, a minimarket, room service and a reception open day and night. Rooms come with air conditioning and minibars, and the better categories have balconies.